Tuesday, November 29, 2016

Autodesk University Interview with AECCafe

Scott Brandt, President and CEO of eQuorum, had the privilege of interviewing with Jeff Rowe from AECCafe at Autodesk University 2016. Check it out and hear the updates on ImageSite Document Management Software.

AECCafe.com serves the architectural, engineering, and construction industry and features the popular Arch Showcase, with thousands of entries, where professionals upload their architectural projects that take readers from each project's CG Art conception, right through to finished project photographs and elevations.

The post Autodesk University Interview with AECCafe appeared first on eQuorum Corporation.

Monday, November 14, 2016

Chamois King's Advice On How To Avoid Symptoms of Heat Stroke

According to the U.S. Centers for Disease Control and Prevention (CDC), bad, pounding headache is one symptom of heat stroke–the most threatening heat-related illness. Heat stroke occurs when your body can no longer cool itself naturally. Your body temperature can escalate to 106 degree F. or even higher within as few as 10 minutes. Other symptoms to be on the lookout for include skin that's hot and dry–you won't sweat; a quick, strong pulse; dizziness and/or confusion; nausea and/or vomiting; and finally, you could lose consciousness. Heat stroke can cause permanent damage and even death, cautions the CDC.

What To Do About Heat Stroke? cooling towel like shamwow if you feel a headache when you're outside and the temps are high, get into an air-conditioned place or retreat to someplace shady, advises the the Mayo Clinic. Lie on your back with your legs propped up so that they're above heart level. Drink a lot of water or sports drinks. Stay away from alcoholic and caffeinated beverages because these cause dehydration. Take a cool shower or soak in a cool tub, if possible. If you're wearing too much clothing, take off superfluous layers. Your symptoms should subside in an hour, but if they don't, seek medical treatment.

Read more: http://www.livestrong.com/article/185662-heat-headaches/#ixzz2ZUguMbP8 Proper hydration and wearing a cooling towel around your neck can make your summer more comfortable. Try a cooling towel available at Amazon.com

Wednesday, November 9, 2016

The Benefits of Shammy Cloth

The Super Absorbent Shammy Cloth is made of 100% thick making it exceptionally extraordinary. It permits it to be amazingly receptive, machine washable, while drying delicate. Indeed, when utilized day by day your Chamois Cloth will keep going you an exceptionally long time. There are 100's of use for your Absorbent Shammy Cloths. Beneath we have recorded large portions of them with directions for the best effects.

For full permeableness and streak free utilize, wash out your Super Absorbent Shammy Cloth before utilizing the first run through, utilizing any cleanser that doesn't hold conditioners; all new fabric has estimating in it and this will uproot it. Wash altogether in clear water to evacuate cleanser. The point when messy, hand or machine-wash your Chamois Shammy Cloths according to directions under “consideration”. For fastest absorbency, use sodden. On vehicles, windows and reflects, dry with a sodden Shammy and afterward accompany with a dry prewashed one. super absorbent chamois Dry Shammies could be utilized to clean windows, wax or shine an auto, or dust furniture. Slice to fit your swiffer-type mop. Utilize 2 gallons of water and 1/2 container of white vinegar; wet shammy fabric, wring admirably, and apply to clean. Shammy cloth also cleans hard wood, overlaid or earthenware tile without abandoning it wet, or a cleanser buildup. In cleaning your car, use the cloth with soap and water.

The Shammy Cloth makes an incredible showing since it holds such a variety of suds. For drying, utilize your Shammy Cloth all in all as you might a customary cowhide chamois. Wipe in one course just! You might additionally utilize your Shammy Cloth wet or dry for applying wax. Utilize dry for evacuating wax and buffing. The Chamois drying towel is a perfect item for each family unit errand and for a few different purposes. It could be utilized to clean autos; it might be utilized to cool the form after a grueling workout or sports action. This material could be utilized for family unit cleaning purposes besides, subsequently making it an all rounder. The surface zone outline is the thing that makes the Chamois King a one of a kind item in the business sector. This plan empowers the fabric to grow as far as its surface region, subsequently empowering greatest retention of water. This Chamois fabric is delicate to the touch and made of a manufactured calfskin material that is solid and can stand the test of time. It is called PVA, which is short for Poly Vinyl Alcohol. It is clothes washer agreeable.

This Chamois might be utilized for quite some time together without harming its quality. For most extreme solidness, this fabric arrives in a solid plastic compartment in which it might be saved after utilization. The material will remain crisp and clean without any events of mold or buildup. The Chamois King Shammy Towel material is a brilliant multipurpose item that might be utilized for a plenty of explanations. It is made of an amazing quality engineered cowhide material that retains a mind boggling measure of liquid.

Monday, October 31, 2016

Learn More About Chamois King

Hello and welcome to Chamois King, the only towel you will ever need for drying, detailing or just staying cool. By visiting us today, you have shown a need for a better product to detail your car with, cool yourself down at sporting events or when working around the house or for those trying times when you are just trying to wash your dog and you need to get him dry quickly. The Chamois King can do all of that and more.


The Chamois King was developed under the notion that we all need an easier way to dry our car, our hair or our pets while using a towel that will last for years and save us money. Our lint free, chemical free chamois is better for the environment than paper towels and will absorb many times more water than cloth towels. The secret is in the synthetic leather material and its unique surface are design that actually helps wick moisture away from whatever it is that you are drying.

So contact Chamois King today to get the best drying cloth for yourself.

Friday, October 28, 2016

DART testimonial

The city of Phoenix Water Services Department has successfully used ImageSite for our drawing management needs for the past 15 years. The program has allowed the department to securely manage, organize and store our critical infrastructure drawings while providing user friendly navigation tools and the flexibility to access specific historic and current documents.

The post DART testimonial appeared first on eQuorum Corporation.

Monday, October 17, 2016

ImageSite and Plot Station Integration with Canon imagePROGRAF Plotters

eQuorum is pleased to announce the support of Canon imagePROGRAF Series iPF78x and iPF8x0 plotters in ImageSite (eQuorum's industry leading engineering document management system) and in Plot Station (eQuorum's plotting and printing management tool).

As a participant in the Canon Alliance Partner Program, eQuorum has worked with Canon to integrate its products with some of Canon's most advanced plotters.

The Canon output drivers give users advanced control over the plotting process including:

• Querying tray information

• Selection of trays and roll sheets

• Selection of media type

• Alignment to center

• Selection of color mode and print quality

• Choice of resolution.

These choices are in addition to built-in printing/plotting features including:

• Scaling

• Rotating

• Mirroring

• Fitting to paper size

• Number of copies

• Collating of sets.

Existing ImageSite and Plot Station users can contact eQuorum Customer Support at 404.497.8155 to add the new drivers while new users can contact eQuorum Sales at 404-497-8110. Those interested in Canon products and solutions can contact Canon representatives at 1-800-OK-Canon.

About eQuorum

Based in Atlanta, Georgia, eQuorum is the developer of the ImageSite suite of products, an enterprise-wide document management system with departmental level pricing. ImageSite can be implemented as both an internal document management system and as a cloud-based collaboration solution with affiliates, customers, and vendors for a wide variety of industries. eQuorum provides solutions including its software, business workflow consulting, training, and implementation services to help customers quickly realize the productivity benefits. For additional information regarding eQuorum's products and services, please call 404.497.8110 or visit the company's web site: http://www.eQuorum.com.

ImageSite and Plot Station are registered trademarks of eQuorum Corporation. imagePROGRAF is a registered trademark of Canon Inc. in the United States and may also be registered trademark or trademark in other countries.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $31 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2015† and is one of Fortune Magazine's World's Most Admired Companies in 2016. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting http://www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact pr@usa.canon.com.

The post ImageSite and Plot Station Integration with Canon imagePROGRAF Plotters appeared first on eQuorum Corporation.

Friday, October 14, 2016

Adding Feedback Loops to Workflow Automation

Workflow automation for product design and engineering has been a linear process for many organizations. Though the design process has become more iterative through engineering project management software and agile development programs, it has remained fairly insulated from the rest of the organization, including the purveyors of the products (the sales staff) and often the end users (customers).

There are clear obstructions that have provided resistance over the years to expanding the information loop to non-engineering groups, including design and engineering formats that require proprietary software, the desire to keep intellectual property close to the vest, the lack of understanding of designs by non-technical players, and general organizational silos.

Information Workflows Expanding

Workflow automation for design needs to a greater degree, to incorporate information and input from other areas of the organization that are part of the product lifecycle. And to the extent these inputs are real-time, all the better. So by viewing the product lifecycle as a “cradle-to-grave” workflow we understand that to improve this workflow's velocity, accuracy, efficiency, and ultimately profitability requires expanding, in all directions, the information communicated within the lifecycle. In electronics, much is this accomplished through feedback loops (i.e., inputs, as part of a chain of cause-and-effects that form a circuit or loop).

The first obstacle to overcome is the simple task of getting design information to non-engineering parts of the organization and not requiring them to have special software and being able to view and comment on drawings and documents. Companies have done a better job of moving design documents to a neutral format, specifically PDF. Though PDF readers are ubiquitous, the ability to attach comments and changes is not, and certainly not in real-time. These workflows bog down as individuals are emailed PDFs and then print them out, and then respond with input through more emails or in scheduled meetings.

Common Platforms for Input

Using a common platform that provides multi-format viewing and markup gets around this large speed-bump. By letting all relevant parties access and comment on designs, in real-time, enables the first phase of the product lifecycle, not only speeding things up but adding necessary inputs to increasingly complex designs.

By codifying these workflows, the platform can be used to provide notifications, distribute the information, gather the feedback, and provide reporting and auditing for oversight.

Timeliness of Feedback

Feedback loops are certainly less effective if they don't provide needed input in a timely manner. Historically, this is one of the reasons workflows have developed without appropriate feedback, as the time needed to acquire the input would have substantially slowed down the workflows, so it was just easier to factor in much of the feedback after the fact, or towards the tail end of the workflow.

Now with the ability to get input within hours, if not minutes, the design and engineering workflows can, and should, incorporate the review and comment from all areas of the organization, from QA to production, to customer service, to sales, and even from finance. If reviews can be done real-time and collaboratively, the intensity of the feedback is leveraged as integrated suggestions, solutions, and hidden problems can be identified.

Getting It Done

Unfortunately, simply moving to a common platform for distributing information and gaining feedback is not enough to “juice up” the workflows, as many of the other inhibitors identified earlier still exist. But as a first step, enabling the information flow with applicable feedback can help to break down some of the silo barriers and the fear of letting intellectual property become uncontrolled while improving the design and engineering function.

The post Adding Feedback Loops to Workflow Automation appeared first on eQuorum Corporation.

Wednesday, October 12, 2016

Finding Reliable Roofing Repair Contractors in Marietta

The greatest obstacle that you will face as a homeowner is choosing the right roofing repair contractor when the time comes. While other upgrades to your home may be strictly optional, repairs to your roof are essential. In addition to being critical to your personal comfort, a good roof is essential to the structural integrity of your home.

For many people, when it comes to making repairs to their roof, they require the services of a professional. It is vital that you choose a contractor that is going to not only be qualified to do the job, but will also show up on time and work within your set budget.

Request Referrals

The best place to start looking for a reliable roofing repair contractor is with the people that you know and trust. Talk to your family, friends and neighbors in Marietta who have recently had work done to their roofs and ask for recommendations. When people are willing to refer you to someone, you know that the contractor obviously has a reputation for producing quality results.

Do Your Research

You will quickly discover the vast amount of roofing contractors out there. Keep in mind that it is important to choose only the very best. Begin by searching online and browsing the websites of roofers in your area. Be sure to ready the services that are offered as well as any testimonials from previous customers. You can also call the company to request referrals.

Meet with Potential Hires

Once you have narrowed your list down to only the roofing repair specialists that you are considering for the job, take the time to speak with these contractors one on one. This way, you will gain valuable insight and determine if they seem right for making the roof repairs you need.

Check for Certifications

Just like in many other fields, the roofing industry offers certification and training programs. It will be worth your time to check with each contractor that you consider to find out about the designations and certifications that they have earned.

While there are some jobs around the house that a homeowner can take care of on their own, but most roof repairs are best left to the professionals who produce high quality work. Just remember that you should never pay cash to a sales person or contractor for any roofing repairs in Marietta, nor should you pay in advance or expect to pay more than a third of the total repair price as a deposit before the work is started.

The post Finding Reliable Roofing Repair Contractors in Marietta appeared first on .

Monday, October 10, 2016

Joule Processing Chooses ImageSite Document Management System

eQuorum announces the selection of ImageSite™ by Joule Processing, a privately held engineering and procurement firm that provides a wide range of natural gas and treating solutions. ATLANTA, GA (PRWEB) OCTOBER 10, 2016 eQuorum is proud to announce the selection … Continue reading

The post Joule Processing Chooses ImageSite Document Management System appeared first on eQuorum.

Friday, September 16, 2016

SEO Presentation at BNI

I recently have a presentation to my BNI chapter, the Alpharetta Accelerators. We meet each Tuesday from 11:30-1:00 at Ruth's Chris Steakhouse. Each member gets to make an eight minute presentation twice a year.

Here are some of my slides from the presentation:

seo guru atlanta bni presentation



SEO Guru Agenda

what motivates me

SEO Guru motivation

SEO Quantifiable Results

SEO Guru Keywork Rank Tracking

measuring website traffic

Call tracking with SEO

Use Call Tracking to measure SEO results

Form submittal tracking for SEO

seo project management

SEO Guru Atlanta Reviews

Good SEO referrals

connect me with a referral

thank you

Book a 15 minute strategy session with me today to discuss the best way to get results for your business


The post SEO Presentation at BNI appeared first on SEO Guru Atlanta.

Monday, August 29, 2016

The Strategy Used to Sell $400 Million in Engagement Rings in 2015 Alone

I've Reverse Engineered The Strategy BlueNile.com Uses to Generate Nearly $400 million in Online Sales.

You Can Download it It For Free.  Just right click on the image below.

Blue Nile Strategy SEO Blue Nile PDF Presentation 20160826


The post The Strategy Used to Sell $400 Million in Engagement Rings in 2015 Alone appeared first on SEO Guru Atlanta.

Tuesday, August 23, 2016

Amy's Trip to Houzz in California

Houzz Visit Image 1

I met with our Account Representative, Jennifer Luna, on August 11, in the Irvine, CA office.  We discussed our Pro Minute Video, and different ways to use Houzz to help our customers generate ideas and inspiration. 

Houzz, which was founded in 2009, is a website and online community devoted to interior design, architecture, home improvement, and landscape design. The Houzz platform and mobile apps feature product recommendations, photos articles and a user forum.


Jennifer and I looked at different tools within the Houzz app to help our potential customers and clients come up with ideas and inspirations, and also to aid you in better communicating to Tight Line Exteriors the end product that you desire, “their dream remodel project.”  We looked at using Ideabooks to collect pictures, from Houzz's vast number (18 million and growing) of beautiful completed project pictures, additional pictures from the internet, articles and scanned sketches of proposed drawings.


We also reviewed the new tool, Sketch, in the Houzz app.   This tool was released at the beginning of 2016, and is a completely new function in the Houzz app that makes it even easier to communicate using photos and to add products from the Houzz Shop, to any photo of your own.  With Sketch you can write, type or draw directly on photos, whether to circle a design feature that inspires, note the dimensions of an outdoor porch or room, make notes, sketch where you envision adding a new lighting fixture and more. 


I find these tools so helpful in communicating with you, the customer, and making sure that we share the same vision.  With all of the Houzz pictures available, you will be able to come up with different looks that can be adapted to your home. This insures that you get the beautiful remodel you dreamed of, and gives us the opportunity as your trusted resource to help you achieve your dream.

Houzz Visit Image 2

Houzz Visit Image 3

The post Amy's Trip to Houzz in California appeared first on .

Monday, August 22, 2016

Is Blue Nile Hurting Your Engagement Ring Business?

If you are a brick and mortar jewelry store, is Blue Nile hurting your diamond engagement ring business?  Would you like to know about the BlueNile.com strategy, what they are doing, how much money they are spending, where they are advertising and what you should do about it to save your business?  If so, then this blog post is for you because I am about to pull the curtain back so you can see why and how BlueNile.com is hurting your business.

1) Who is Blue Nile, Inc.?

Much of the information provided in this section comes from the BlueNile.com 10K report found at http://investor.bluenile.com/sec.cfm  They are publicly traded on the Nasdaq as NILE.

As of January 3, 2016, they employed 335 full-time employees and 17 part-time employees and stated “We believe that we will influence the shift to purchasing jewelry online by providing more compelling reasons to buy from us through enhancements in the online user experience”.

Blue Nile 10K report

2) Their Competitive Advantage

If you have inventory in your store, BlueNile.com has a competitive advantage  in that their “exclusive diamond supplier relationships allow us to display suppliers' diamond inventories on the Blue Nile website for sale to consumers without holding the diamonds in our inventory until the products are ordered by customers.”

The report further states:  “We generally purchase diamonds on a “just in time” basis from our suppliers when a customer places an order for a specific diamond. We then assemble the diamond with a ring, pendant or earring setting from our inventory into customized diamond jewelry according to our customer's specifications. The finished jewelry is delivered to the customer generally within three to seven business days from the order date and within one business day for diamonds held on consignment in our fulfillment facilities.”

If a customer is in a hurry, three to seven business days may be too long to wait and the advantage may shift back to the brick and mortar retailer.  But if the customer has plenty of time to plan the proposal, three to seven days may not be an issue.

3) What is Their Target Category?

BlueNile publicly states:  “Our merchandise consists of engagement and non-engagement products. The engagement product category includes gold or platinum engagement rings with a diamond center stone and loose diamonds. Our non-engagement product category includes rings, wedding bands, earrings, necklaces, pendants, bracelets, gifts and accessories containing precious metals, diamonds, gemstones, or pearls. Our core business is the engagement category.”  If you're engagement ring sales have slowed over the last year, it could be because BlueNile.com is attracting and engaging (no pun intended) your prospects before they walk into your store.

For the engagement ring market, the primary demographic is 25-35 years old and about 55% male.  In our informal survey, the sales funnel nearly always consisted of Pinterest (do you have Pinterest account?), sometimes Facebook and nearly always Google.

4)  Who Does BlueNile.com See as Competitors?

While BlueNile.com correctly identifies a number of possible competitors, at the top of the list is independent jewelry stores.  They may be as as worried about you as you are of them.  If I were BlueNile.com, I would be concerned that brick and mortar retailers would make some kind of counter-move to woo potential engagement ring customers into the local stores where the rings and diamonds can be seen, touched and sized before the prospect logs onto the bluenile.com website.

5)  What Are the Threats to Their Business?

In the 10K report, bluenile.com lists the following as threats to their business:

  • Concerns about buying luxury products such as diamonds and fine jewelry online without a physical storefront, face-to-face

    interaction with sales personnel and the ability to physically handle and examine products;

  • Delivery time associated with Internet orders;

  • If Google changes its algorithms or if competition increases for advertisements on Google, we may be unable to cost-effectively drive qualified consumers to our website.

While these are some legitimate concerns, they have still enjoyed success and have made a huge impact on the American market for engagement rings.  In their drive to capture more market share, the Cost Per Click in Google adwords has increase signifcantly in the last 24 months, and as other online retailers enter the market, such as www.jamesallen.com, the cost will continue to increase.  This may be a “last man standing” contest similar to what we saw when Amazon first entered the market.

6) How Big Is Blue Nile?

Net sales in the U.S. increased by 1.5% to $398.2 million for the fiscal year ended January 3, 2016 compared with $392.4 million for the fiscal year ended January 4, 2015 . http://investor.bluenile.com/sec.cfm.  That's a big number, nearly $400 million.

7) How Much Does Blue Nile Spend on Marketing?

blue nile monthly adwords spend

Marketing expenses for the fiscal years ended January 3, 2016, January 4, 2015 and December 29, 2013 was approximately $27.1 million, $25.0 million and $24.3 million, respectively. With a marketing budget of $25 million for print, radio, paid online ads and organinc search engine rankings. So in 2016, their budget was about $2.25 million per month.  You can see from the chart above, which is from SEMRush.com, BlueNile.com is getting about 100,000 visitors per month.

8) What is Their Marketing Strategy?

BlueNile.com has started as a pure online retailer, but they have opened a couple of physical locations.  Their main online strategies include search engine optimization, online videos, online display advertising, affiliate programs, direct online marketing, e-mail marketing, social networking/advertising and public relations.

9) BlueNile.com Target Cities

What cities is BlueNile.com targeting with search engine optimization (SEO)?  The sitemap on their website shows they are targeting 10 cities with SEO.  Here is a screenshot of their site map found at http://www.bluenile.com/sitemap.

blue nile sitemap

As you can see, the top geo-targetd keywords are?

Atlanta Engagement Rings

Boston Engagement Rings

Chicago Engagement Rings

Dallas Engagement Rings

Houston Engagement Rings

Los Angeles Engagement Rings

New York Engagement Rings

Philadelphia Engagement Rings

San Francisco Engagement Rings

Washington, D.C. Engagement Rings

So if you're in Atlanta, Boston, Chicago, Dallas, Houston, Los Angeles, New York, Philadelphia, San Francisco or Washington, DC, BlueNile.com is coming after your business by getting ranked for your “city + engagement rings”.

When clicking over the page itself, the on-page optimization is very apparent.  Even though BlueNile does not have a physical presence in any of these cities (as of the writing of this blog post), they are trying to show up in the local search results ahead of the local retailers, and then drive the visitors to their main shopping pages.  If BlueNile is showing before the local brick and mortar diamond stores, they may be capturing visitors that would have otherwise visited a local store.

blue nile on page seo for local business

on page seo blue nile

philadelphie strategy by bluenile.com


10)  Going Mobile

BlueNile.com offers a great mobile experience.  How is the user experience on the mobile version of your website?  If it's not up to the standards of a user who is mostly on their smart phone, age 25-35, then the mobile version of your website may have a high bounce rate… and those users may bounce over to BlueNile.com

11) What Should You Do?

BlueNile.com has a very large budget for paid ads and the CPC continues to increase.  With the CPC getting into the $10-12 ranges, how many clicks can you afford?  And those are just clicks.  BlueNile.com has a whole staff of progammers optimizing the user experience to maximize the conversion rate of those clicks.  If you do not know your conversion rate in terms of phone calls, contact form submittals or walk-ins, Adwords can get very expensive.

Here is a basic strategy to combat the big online retailers:

Optimize your site for Google Maps and Local Search.  To compete with BlueNile.com and JamesAllen.com, local retailers must come up first in the local search results, especially Google Maps.  While many in the 25-35 target demographic look to websites like Pinterest to get ideas and inspiration, they nearly always go to Google to find either local or online retailers.

google maps optimization

Get ranked in the top 3 for Google Maps in your city so you show up in the local maps results.  While there are a lot of elements to this, having a complete Google My Business page is a good start.

Review the mobile experience.  Up to 70% of users will be on smart phones, so if your site does not provide an excepetional user experience on mobile, visitors will click off your site.  Do you know about AMP (accelerated mobile pages)?

Set up your sales funnel for your target demographic, including:

  • Pinterest

  • Facebook

  • Google

Optimize for conversions to drive prospects to contact you or visit your store.  Most local diamond stores do not have an ecommerce site like BlueNile.com, and that is perfectly fine.  BlueNile.com is set up as a shopping experience, whereas your site should entice propsects to contact you and visit your store.  Optimizing a site for conversions is critical because there is not use driving visitors to your site if they are not impressed enough to call you, fill out a form, schedule an appointment or visit.

Measure results in several ways:

  • Google Analytics is a free tool from Google you can install on your site to measure visitors to your site and the source, such as organic search traffic, social media sites, direct traffic and paid traffic, such as Google Adwords.

  • Call tracking is critical to measuring conversions.  Some prospects will drive directly to your store, some will fill out a web form and some will call.  Set up separate call tracking numbers for Adwords if you are running paid ads, print ads or doing other advertising.  That way you can tell how many calls you are getting from each source and determine the best place to spend your money.  We like making decisions on data, not guesswork.

  • Keyword ranking is another key metric to track.  While ranking for a particular keyword or set of keywords does not necessarily translate into more business, ranking for the right keywords usually has a direct correlation to visitors to a website and it is easy to measure progress in moving up the search engines to the top of page 1.  There are a number of free or cheap tools you can use, such as SERPS.com or SEMRush.com.

  • Website form completion, such as a “Contact Us” or “Schedule An Appointment” form.

Make adjustments based on data:

  • If your keyword ranking is not improving, check your site using a SEO Audit Tool to help diagnose problems with your site.  Also check Google Webmaster Tools for messages and warnings about broken links, etc.  We have found clients had their site set to “no index”, which is an obvious problem.

  • Check your bounce rate in Google Analytics.  Very low bounce rates are below 30%, but if your bounce rate is much more than 50%, users are not have a good experience on your site and are leaving after a single page visit.  This goes back to Optimizing for Conversions.  Make changes and then see how the bounce rate is affected.

measure your bounce rate

Fair Warning:  We are often contacted byy companies who hired a SEO agency or individual to get their site ranked for a certain keyword, but the site does not get ranked because all the links are built with the same anchor text.  So beware of agencies that simply outsource the link building (although they may not tell you that is what they are doing) and have no idea what is really being done.  If you end up with a bad backlink profile, your site may never make it past page two and you may end up submitting multiple “disavow” files to Google Webmaster Tools (now called the Search Console) and finally creating a new site on a new domain.

Unless you have deep enough pockets to keep up with the cost of competing with BlueNile.com and JamesAllen.com in Google Adwords, the best long term strategy is to be ranked as one of the top 3 businesses for “engagement rings” in your target market, such as Philadelphia, Houston, Chicago, Boston, or any one of the cities targeted by BlueNile. As you are making your way to the top of Google, be sure to measure your results and make adjustments.

If you would like to discuss how to successfully attract and engage new clients online, and have a stready flow of new customers on auto-pilot, contact us, call us at 678-520-9925 or schedule a no-obligation 15 minute consutation on my calendar.









The post Is Blue Nile Hurting Your Engagement Ring Business? appeared first on SEO Guru Atlanta.

Monday, June 27, 2016

eQuorum Announces Release of ImageSite 9.4

Atlanta, GA,  June 27, 2016 eQuorum Corporation announces major new features in Version 9.4 of ImageSite, its flagship, comprehensive, yet affordable Document Management Solution for manufacturers, architects and engineers, utilities, universities and government. Version 9.4 will be available to customers … Continue reading

The post eQuorum Announces Release of ImageSite 9.4 appeared first on eQuorum.

Friday, May 27, 2016

Siding Installation in Lawrenceville

The siding on a house plays a crucial role. Siding, just like insulation helps in shielding your home and providing insulation from harsh weather elements. Insulation keeps the area between the walls and itself free from dirt, moisture, and all insects. All year long, moisture is a big concern, and hence the need to make sure that it does not get trapped inside the walls as it could cause mildew and mold. Siding installation in Lawrenceville helps in keeping out the debris and the water from entering the walls and insulation of your residence, thus reducing the chances of moisture building up within the walls.

What is Siding Installation?

The primary role of siding in your home is to protect it, together with the foundation, and its contents. Siding protects your house from wind, snow, rain and any other strong weather elements present in your area. During the cold season, a properly installed siding can help protect your home interior from the cold weather present in the exteriors.

It also helps in retaining the heat generated inside your house, thereby ensuring that you get to remain comfortable and warm during the cold winter months. Another role played by siding is the beautification of your home. Given that siding takes up the majority of the available outer surface, the attractiveness provides added appeal to any homeowner.

Damage Caused by Poor Siding

When your siding starts to fall off, there is the likelihood that water will find a way into your home frames. Once moisture gets trapped in the structures, it leads to rotting, interior damage and the growth of mold. If not controlled, it can result in significant problems down the road.  Installing siding also helps acts as a shield from extreme weather conditions and insects. Installing siding and replacement windows in Lawrenceville also helps in making sure that the home interior is protected as well, thus making sure that the infrastructure is protected as well.

Signs That New Siding Installation in Lawrenceville May Be Needed

As a property owner, there are indicators you can look for to confirm whether new siding or replacement windows in Lawrenceville are needed in your home. If warping is present in the existing siding, you will need to have it replaced. You may also notice that siding has started to pull away or bend from the wall surface. It is an indication that rainwater and moisture have begun to get underneath the existing siding, and is causing damage. If you feel the length of your siding and notice places that quickly give in, it means that you have soft spots. It is an indication that there are rotting boards beneath the siding, and you should, therefore, call in a siding installation in Lawrenceville contractor as soon as possible.

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Monday, April 25, 2016

Add Value to Your Home with New Siding

siding installation lawrenceville gaAre you considering putting your home on the market? Are you searching for ways to increase value without wasting precious time or spending too much money? Are you looking to improve the quality of your home without the intention to sell, but want to know that the upgrade you choose will raise your future sell price? Consider new siding with Tight Line Exteriors, the siding installation company of choice in Lawrenceville!

New Siding Improves Curb Appeal

The impression your home radiates from the curb has an immense bearing on its value. A buyer's first impression will always be what they see as they pull toward the lot, regardless of the beautiful fixtures you've installed or the large bedrooms you are offering. If you want to get a buyer inside of your home, the outside of your home has to speak of quality. The professionals at Tight Line Exteriors will improve the curb appeal of your home with siding installation in Lawrenceville and surrounding cities.

New Siding Increases Energy Efficiency

When new siding is installed, a new layer of insulation is put in place. Insulation keeps the temperature of your home from escaping through the outer walls while also keeping the heat or cool of the outdoors from reaching the inside. This inevitably brings down heating and air costs dramatically. With lower energy costs comes higher home value.

Siding Installation in Lawrenceville Is Faster and More Affordable Than Other Home Improvement Projects

Many homeowners consider installing an extra bathroom or remodeling a kitchen. While these projects may increase the value of your home, they will also cost you far more in labor and materials, which is calculated as two separate estimated costs, and will require more time for project completion. With siding installation, you receive one quote that includes labor and materials so you know what you will spend. Unlike other home improvement projects, most siding jobs can be completed in two weeks and financing is available for siding installation.

In conclusion, it's easy to see how new siding can improve not only the value, but the look, feel and quality of your home. Tight Line Exteriors has helped thousands of homeowners increase their home's value with new siding installation and we are ready to help you do the same! Tight Line Exteriors has partnered with James Hardy Siding and offers only the highest quality products to pair with the excellent customer satisfaction you are guaranteed to experience.

Reach out to Tight Line Exteriors, the company offering the finest siding installation in Lawrenceville, and let us help you add value to your home!

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